Nescafe Dolce Gusto introduces new coffee machines in campaign
Nescafe Dolce Gusto has launched two new coffee machines, Jovia and Oblo, in a social campaign that asked fans what machine suits them best and offered the chance to have their name written using ‘Coffeegraphy’.
With Dolce Gusto Espresso Intenso coffee doubling as ink, a weeklong Facebook campaign by Jam asked fans to choose three words that described them, for a chance to discover which coffee machine (Jovia or Oblo) suits them better.
Said Laura Muirhead, brand manager for Nescafe Dolce Gusto: “Our brief was to launch two new machines, both containing the same functionality but with very different looks. The idea behind #Coffeegraphy is to show consumers in a fun and engaging way, the coffee machine that matches their personalities. Housing the campaign on Facebook meant that we could gain huge reach in a very social and emotive way.”
Celebrity psychologist Honey Langcaster-James and calligrapher Chiara Lisa worked with Jam on the campaign.
Janelle Feliciano, creative at Jam said: “Who wouldn’t want to see their name written beautifully with coffee by a professional calligrapher? The best thing about #Coffeegraphy is it introduces a whole new way for our fans to discover the Nescafe Dolce Gusto machine that suits them best. And it’s the perfect way to bring ‘The Modern Art of Coffee’ to life.”
