Marley Coffee Expands Distribution to Canada
KINGSTON, Jamaica — Marley Coffee has inked a deal with one of the
largest independent coffee and tea manufacturers in North America —
The partnership will see Marley Coffee distributing single-serve
capsules of coffee throughout Canada. This follows a landmark contract
last year to supply Kroger and Safeway — the largest retail stores in
the US — with roasted coffee products.
Marley Coffee operates a local and U.S. division under the
chairmanship of Rohan Marley, son of late reggae legend Bob Marley. The
company will expand distribution with three major Canadian grocery
chains, namely Loblaw, Longos, and two-time partner Safeway.
“Canadians from coast to coast will now be able to enjoy the benefits
of the unique filter in the RealCup capsules that gives all of the
Marley Coffee blends a truly authentic taste in a single-serve capsule
brew,” Marley stated in a press release.
“Our recent independent testing confirms that the RealCup capsule
with our Flavor Max filter delivers a fuller-bodied, more flavorful cup
of coffee, compared to the leading brand,” he added.
Six of the coffee’s most popular blends will be available in Loblaw
market and discount banners across Canada in October, while Longos is
seeking to have the Marley Coffee distributed in all 26 stores.
Loblaw, Safeway and Longos join the Sobeys and Metro grocery chains
in offering Marley Coffee in RealCup single-serve capsules across
Marley Coffee’s first quarter revenues grew by 153 percent to $2.1
million, up from the $846,000 it recorded a year ago, financials
indicated. Despite the growth in revenue, the company reported a net
loss of $1.9 million.
While the company did not disclose projected profitability of the
partnership, Canadian retailers have been eager to list brands like
Marley Coffee in the RealCup capsule format, Marley said.
The entrepreneur is now looking to create sustainability by having coffee served in recyclable EcoCup capsules next year.
“We are very excited to see the immediate benefits of our partnership
with Mother Parkers and their RealCup brand of capsules,” he said.